Tanzania is one of the smaller markets for eCommerce with a predicted revenue of US$493.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.9%, resulting in a projected market volume of US$773.2 million by 2027. With an expected increase of 6.1% in 2023, the Tanzanian eCommerce market contributed to the worldwide growth rate of 9.6% in 2023. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ECDB within the Tanzanian eCommerce market. Food & Personal Care is the largest market and accounts for 40.9% of the Tanzanian eCommerce revenue. It is followed by Electronics & Media with 22.8%, Fashion with 15.8%, Furniture & Appliances with 13.8%, and Toys, Hobby & DIY with the remaining 6.7%.